Effective Graphic Design
This ad catches the viewer's attention with the bright orange color that's hard to miss.  The orange can also be seen on the actual product which draws your eyes to the center.  There's very little text on the page which serves to make the product the focal point.  What's written is brief and includes where more information on the product can be found.  At the bottom is the logo.  The overall simplicity of the design gets the point across and makes it easy to understand.